Accessibility style
Tan leather weekender bag with brass buckles, a canvas shoulder strap and a wide zip opening.
Shopify app · launching soon
Every product photo deserves a cutline.
In a newsroom, the cutline is the line of text under a photograph — the words that tell you what you are looking at. Cutline writes one for every image in your Shopify catalogue: accurate, search-friendly, in up to twelve languages. One flat price. No credits, ever.
Built for the European Accessibility Act · Your images never leave our own hardware
EN
jug-terracotta-01.jpgalt text · 1 of 4
How it works
Install it once. Stop thinking about alt text.
No spreadsheets, no bulk-edit apps, no copywriter. Cutline works through the whole catalogue and then keeps up with it on its own.
01 / SCAN
It reads your catalogue
Cutline finds every image with missing or weak alt text — products, variants, the pictures you forgot were there — and queues them up. Nothing to configure.
02 / WRITE
It actually looks at the picture
A vision model reads the image itself, together with your product title, type, vendor and tags, then writes a real description. Choose SEO style or accessibility style.
03 / KEEP UP
It stays current
Add a product at 2am and its images are described before you wake up. Translations follow your published locales automatically.
Specimens
What a good cutline reads like.
Descriptive enough for a screen reader, specific enough for Google Images, and never starting with “image of”.
SEO style
White low-top canvas sneakers with green heel tab and rubber cupsole — Meridian Court unisex trainers.
Português (PT)
Vela perfumada em frasco de vidro canelado verde-escuro, acesa, com rótulo branco.
Pricing
We don’t sell credits. We can’t be bothered to count.
Every other alt text app meters you, because every image they describe costs them money — they are reselling somebody else’s AI. Cutline runs on our own dedicated GPU. Describing one more image costs us electricity, so we stopped charging you for it.
Credit-metered apps the usual
- ×Every image costs a credit. Every re-generation costs another.
- ×Each extra language multiplies the bill.
- ×A growing catalogue means a growing invoice.
- ×Your product images are sent to a third-party API.
Cutline flat
- →Unlimited images. Ten products or ten thousand, same price.
- →Rewrite as often as you like — it isn’t a credit, it’s a button.
- →Up to 12 languages on one plan.
- →Inference runs on our own hardware in Europe. Nothing is resold to an AI vendor.
Free
$0
First 50 images, one language. Enough to see it work on real products.
Unlimited
$9.99 / month
Your whole catalogue, one language, forever. No image counter anywhere in the app.
Multilingual
$19.99 / month
Everything above, in up to 12 languages, following your published Shopify locales.
Fair use on every plan: three re-generations of the same image per day. That protects the GPU — it is not a credit.
Why it matters
Two audiences read your alt text. Neither of them is you.
A / PEOPLE
Shoppers using a screen reader
Without alt text, your product page reads out as “image, image, image”. With it, they can actually shop. Since June 2025 the European Accessibility Act makes this an obligation for e-commerce in the EU, not a nicety.
B / MACHINES
Google Images
Alt text is the main way search engines understand what a photograph shows. An unlabelled catalogue is a catalogue that cannot be found by picture — and image search is how a lot of people shop now.
C / NOBODY
The person writing it by hand
Three hundred products, five images each, four languages. That is six thousand small sentences nobody has ever had time to write. This is the part we automated.
Early access
Be among the first stores on Cutline.
We are finishing Shopify’s app review. Leave your email and we will write to you once — when you can install it — with a longer free tier for the first stores that helped us test.
One email, about the launch. No newsletter, no tracking pixels, no sharing with anyone. Unsubscribe by replying. See our privacy notice.
Questions
The honest answers.
Is it really unlimited, or is there an asterisk?
Really unlimited on images. The only limit is fair use: three re-generations of the same image per day, which exists so one store cannot monopolise the GPU. There is no image counter and no top-up button anywhere in the app.
Where do my images go?
To our own server in Europe, and nowhere else. The model runs on hardware we own, which is also why we can afford flat pricing. We do not send your images to OpenAI, Google or any other AI vendor, and we do not train on your catalogue.
Will it overwrite alt text I already wrote?
No. Cutline only fills in images with missing or obviously weak alt text unless you explicitly ask it to rewrite a selection. Your own words win by default.
Does this make my store legally compliant?
It removes one of the most common accessibility failures in an online store, and a big one. It is not a certification, and no software can honestly promise you compliance — the European Accessibility Act covers much more than images. We help with the image part, properly.
Which languages?
Up to twelve, following the locales you have published in Shopify — including European Portuguese as distinct from Brazilian, which most tools get wrong.
Who builds this?
A working engineer in Portugal, running it on his own hardware, without investors telling him to add a credit system. If you email, you get him.